Sample report. ACME Garden Rooms is a made-up company, and every figure in this report is illustrative rather than real market data.
Market Snapshot · Prepared for ACME Garden Rooms Ltd · Sample
MARKET SNAPSHOT · SAMPLE

The UK garden room market

An insight report for ACME Garden Rooms Ltd

Where the market is heading, what it means for ACME, and three practical moves that would help a well-reviewed local builder grow steadily as demand shifts from lockdown home offices to rooms with a longer-term purpose.

Dorset and Wiltshire Design and build Est. 2014 9 staff

In one paragraph

ACME Garden Rooms builds around 60 garden rooms a year across Dorset and Wiltshire, with strong reviews and a reputation for tidy, on-time builds. The market boomed during the pandemic, dipped as offices reopened, and is now growing again as people who work from home part of the week treat a garden room as a long-term investment. ACME's work is strong, but its website still sells the 2020 "lockdown office" story, planning questions slow too many enquiries, and there is no offer for the small businesses who now make up a growing share of buyers. The three insights below show how to fix that.

ACME at a glance

In a real report, these come from the company website, Companies House and public reviews.

~60
builds a year
Illustrative
4.8 ★
from 112 public reviews
Illustrative
£28k
average build value
Illustrative
6–8 wks
typical lead time
Illustrative
Headline recommendations

Three actionable insights

If ACME acts on nothing else, it should act on these. Each one is backed by the market evidence further down the report.

1

Sell to the permanent hybrid worker, not the lockdown home office

Most garden room buyers now work from home two or three days a week and expect to keep doing so. They are comparing a garden room with the cost of a bigger house, so they care about running costs, comfort all year round and what the room adds to their home's value, rather than speed.

Action: Launch a fixed-price "Hybrid Worker" range in three sizes, with insulation, heating and broadband included. Rewrite the homepage around year-round comfort and running costs, and add a simple running-cost calculator.
Home office use accounts for an illustrative 46% of garden room purchases, the largest single reason people buy.
2

Remove the planning worry before it slows the sale

Most garden rooms fall under permitted development, but buyers are often unsure and go quiet while they find out. Competitors rarely address this head-on, which gives ACME a simple way to stand out at the moment a buyer is most likely to stall.

Action: Offer a free planning check with every quote, backed by a short plain-English guide to permitted development and the common exceptions such as listed buildings and conservation areas.
In this illustrative example, about 1 in 3 enquiries stall at the planning question.
3

Build a small-business range for therapists, tutors and hair salons

A growing share of buyers want a room to run a business from home, such as a therapy room, a tutoring space or a one-chair salon. They need a separate entrance, a basin, better soundproofing and advice on business rates, which a home office does not.

Action: Create a "Work from the garden" business range with these features built in, plus a one-page guide to business rates and insurance. Promote it through local business networks and professional bodies.
Business use is the fastest-growing segment in this illustrative market, up from 9% to 14% of purchases in three years.
The market context

A market that is growing again, for different reasons

Demand peaked during the pandemic, dipped in 2023 and has recovered since, driven by hybrid working and people running small businesses from home.

UK garden room installations a year

Thousands of installations · illustrative figures · 2026 is a forecast
20 30 40 10 384137394346 202120222023202420252026
The scale starts at 10 thousand so the year-to-year change is easier to see.

Why people buy a garden room

Share of purchases · illustrative figures
Home office Gym or hobby Guest annexe Small business 46%22%18%14%
Small business use is shown in orange because it is the segment ACME does not yet serve.
Where ACME stands today

Strong work, an out-of-date story

A comparison of ACME with what buyers in this market now look for.

What buyers look forACME todayAssessment
Proof of quality and reliability4.8 ★ from 112 reviews, with on-time builds mentioned oftenStrength
Clear, fixed pricesPrices only given after a site visitGap
Comfort all year roundGood insulation, but it is not explained on the websiteGap
Planning reassuranceMentioned in an FAQ near the bottom of one pageGap
Rooms for running a businessNo dedicated range or guidanceGap
Local presenceWell known in Dorset, with fewer leads from WiltshirePartly there
Ways to strengthen the offering

Smaller moves worth making

  1. Publish starting prices for each size, so buyers can qualify themselves before booking a visit.
  2. Add three customer stories with photos: one hybrid worker, one family annexe and one small business.
  3. Show a winter photo of a finished room in use, to make the year-round comfort point without a long explanation.
  4. Collect Wiltshire reviews by asking recent customers there first, to build trust where leads are weaker.
Where the data comes from

Sources a real report would use

A real Market Snapshot lists every source, so you can see what is solid and what is an estimate.

Open data

  • Office for National Statistics data on working from home
  • Companies House filings for competitors
  • Local planning portal searches
  • Search trends for garden room terms
  • Public reviews of ACME and its competitors

Data the client could share to go deeper

  • Enquiry records, including where leads drop off
  • Quote-to-order conversion by room type
  • Postcodes of past customers
  • Website analytics

The honest bottom line on data

This sample uses made-up figures to show the format. In a real report, every number is sourced, and anything estimated is labelled as an estimate so you know how much weight to give it.